WE DO MAGAZINES & MARKETING.
Water Born Media is the driving force behind two of the world’s leading action sports publications: TheKiteMag and Foiling Magazine. Both titles have established themselves as industry leaders in their respective sports, delivering exceptional content, stunning photography, and in-depth features and interviews that capture both the high octane action and essence of both pursuits.
Building on the success of these two publications, we launched Snowboard International in autumn 2024. Immediately met with high acclaim across both the industry and amongst the riding community, it has quickly cemented its place as a premium title in the world of snowboarding media.
Beyond publishing, Water Born Media is a full-service marketing agency specializing in the water sports industry. With deep-rooted expertise and a global network of photographers and writers, we offer bespoke marketing solutions that help water and wind sport brands connect with their audience through compelling content, strategic digital campaigns, and innovative media solutions.
Meet the core team:
Alex Hapgood
Director
Alex launched Water Born Media in 2014 and has overseen its exponential growth since then…
Cai Waggett
Lieutenant | Editor
Cai’s been with Water Born Media since the start. He’s the editor of Foiling Magazine, and also works across our magazine & marketing portfolio.
Aleks Ayvazova
Marketing Strategy
Aleks comes with a stellar marketing agency background from her time in London, as well as having specific action sports marketing experience.
Nikki Hall
Art Director | Marketing
Nikki has a fine pedigree in design and oversees the publication of our print publications as well as digital marketing assets.
Gemma Hamaini
Social Media Manager
Gemma has overseen the stratospheric growth of our social media accounts and works to ensure we have an engaging 24/7 online presence.
Sarah Sylvester
Editor
Sarah edits TheKiteMag, as well as lending her hand to the digital side of the business.
Tom Weyers
Digital Marketing Wizard
Need optimised social media campaigns, Google Ads or a highly effective funnel? Tom’s your man.
Richard Boughton
Technical Editor
Rich is our Technical Editor for TheKiteMag and Foiling Magazine, as well as being a technical consultant for a number of wind sport brands. He also co-presents our ‘Deep Dive’ YouTube videos.
Peri Roberts
Digital Editor
Peri works on our digital magazine output, keeping on top of the latest news from our advertising brands and making sure they get a lot of bang for their buck.
Andrew Griffin
Web Development
Andrew builds excellent websites for our various businesses, as well as being on-hand as a consultant for our clients.